The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Hart, Christopher W.,Knapp, Duane E.
Language: English
Published by McGraw-Hill Education, 1999
- Hardcover
- Used
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- Title
- The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
- Author
- Hart, Christopher W.,Knapp, Duane E.
- Publisher
- McGraw-Hill Education
- Publication year
- 1999
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 007134795X
- ISBN 13
- 9780071347952
- Series
- Book 13 of 81: MARKETING/SALES/ADV & PROMO
Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always.
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