The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Language: English
Published by McGraw-Hill Education - Europe, 1999
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
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Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity--based on the experiences of Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and other internationally renowned brands.
Seller Inventory # CIN007134795XVG
- Title
- The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
- Author
- Duane Knapp
- Publisher
- McGraw-Hill Education - Europe
- Publication year
- 1999
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 007134795X
- ISBN 13
- 9780071347952
- Series
- Book 13 of 81: MARKETING/SALES/ADV & PROMO
Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always.
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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