Brand New World: Define the Role of Your Brand to Create a Bold Future (Paperback or Softback)

Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future.

Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. Brand New World is a clarion call to recognise that it’s no longer enough for leaders of powerful brands to be motivated only by financial growth.

The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity’s progress.

Brand New World explains how to:
• Develop a brand vision and strategy which articulates the brand’s role in creating a bold future.
• Align resources to create measurable value for all stakeholders beyond financial growth.
• Encourage next-generation leaders to make choices about how they lead your brand.

Sarah J. Kay is the Founder of Create A Bold Future LLC, a global brand strategy consultancy. Sarah is passionate about connecting with people and cultures first-hand to develop an informed perspective and a deep understanding of the problems to solve. She thrives on the challenge of taking brands into the future and unleashing creativity, talent, and passion in others to get there. Originally from the UK, Sarah has twenty-five years of global brand, innovation, and leadership experience across multiple industries, brands including Nike, Reebok, and Mattel, geographies, categories, functions, and global moments such as the Olympics and the Football World Cup. She has lived in Portland, Oregon for eleven years. Sarah specialises in developing transformative global brand strategy in collaboration with brand, innovation, design, product, and sustainability leaders. She takes a macro, forward- leaning approach to coaching to disrupt conventional wisdom in a positive way, to imagine possible new futures, and to synthesise complexity into tangible priorities and strategic clarity to inform decision-making. Sarah has been an ICF certified professional coach (CPCC) since 2011. She empowers creators, innovators, and leaders to break paradigms about what's possible in the future.