Brand Presentation on Consumer Preferences Of Rice in Singapore

Language: English

Published by LAP LAMBERT Academic Publishing Nov 2010, 2010

3843374937 / 9783843374934

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour Red , the word Royal and the mythical image Phoenix have the greatest positive effect on the respective aspects of rice brand perception. 68 pp. Englisch.

Seller Inventory # 9783843374934

Title
Brand Presentation on Consumer Preferences Of Rice in Singapore
Author
Lindy Han
Publisher
LAP LAMBERT Academic Publishing Nov 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3843374937
ISBN 13
9783843374934
Item weight
119 grams
Dimensions
220x150x5 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 25.81US$ 25.81
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BuchWeltWeit Ludwig Meier e.K.

Germany