Title: Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Publisher: Amacom Books
Publication Date: 2012
Language: English
ISBN 10: 0814416764
ISBN 13: 9780814416761
Binding: hardcover
Condition: New

About this title

Synopsis

Explains the concept of branding and how best to use it as a marketing strategy.

About the Author

LAURENCE VINCENT leads The Brand Studio at United Talent Agency. Over the past two decades he has developed strategies for some of the world's most beloved brands, including Coca-Cola, MasterCard, Microsoft, National Football League, Qualcomm, Sony Playstation, Southwest Airlines, The Four Seasons, The Home Depot, and vitaminwater.

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