Brand YOU! Reinvent Yourself, Redefine Your Future: A 5-Step Guide to Building Your Personal Brand

Who Are You, and What Do You Bring to the Table?

Most personal branding advice begins with your social media profile or digital presence. Brand YOU! begins with YOU.

Before you can communicate your value, you must know it. In this practical guide, Dr. Hume Johnson leads you through a proven five-step process to discover your core strengths and skills, and to build a personal brand grounded in who you are, and what you can deliver. You will:

• Define the key assets that shape your personal brand
• Uncover your unique value and strengths
• Leverage that value to solve problems in your field
• Build a brand that shows the full spectrum of who you are and what you can deliver
• Communicate your value with clarity, confidence, and authenticity, online and offline

Written for students, early-career professionals, and anyone ready to reinvent their career, Brand YOU! includes guided exercises and space for notes, so you do the work as you read. Adopted in two MBA programs, it is the essential first step toward owning your value.