Brand : Sculpting Corporate Identity

Language: English

Published by MJP Publishers, 2019

8180941663 / 9788180941665

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - Brand is a static asset in the current scenario. In a fiercely competitive market place, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter andresult in definite sales. Core issues in the leading with the strategic brand management in the competitive market are discussed in detail inthis book. This book helps to understand concepts of brandextension, brand positioning, brand building models for successfullymanaging brands in a competitive business environment. This book covers almost all the aspect of Retailing Trends in the 21st Millennium bothin terms of theory and research application such as Branding, BrandBuilding, Branding Models, Brand Image, Foreign DirectInvestment in Retailing, HR aspects for building brands, brand andits impact on consumers and related thereto. This book helps Business People, Retail Analysts, Policy Makers, Retailing Executives, Consultants, Academicians and ResearchScholars to understand ongoing issues in branding, as well helps thebrand marketers to rethink on the branding issues and actions. …

Seller Inventory # 9788180941665

Title
Brand : Sculpting Corporate Identity
Author
P. Murari M. Rafeeque Ahmed R. Shanthi
Publisher
MJP Publishers
Publication year
2019
Condition
Neu
Binding
Buch
Language
English
ISBN 10
8180941663
ISBN 13
9788180941665
Item weight
1,432 grams
Dimensions
241x196x40 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 50.48US$ 69.73
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