Title: You Are a Brand!: How Smart People Brand Themselves for Business Success
Publisher: Nicholas Brealey Publishing
Publication Date: 2010
Language: English
ISBN 10: 1857885457
ISBN 13: 9781857885453
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.

Book Description

If you're seeking new ways to get ahead in a very competitive business world, this book can teach you how to brand yourself as a success.

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