Unlike most books on crisis management, Brand Under Fire focuses on crisis communications in the digital age. It's an updated playbook that shares advanced digital and social media strategies informed by direct experience with some of the most challenging crises in recent years.

Jeff Hunt guides you through the six stages of crisis and shows why adhering to the five principles of crisis communication-authenticity, transparency, speed, agility, and creativity-will help your organization survive a crisis and come out stronger.

About the Author

JEFF ROBERT HUNT specializes in crisis management, branding, and digital and social media strategy. He is a partner at ICF, the global consulting and communications firm. He has helped many organizations respond to crisis, including Tokyo Electric Power Company following the Fukushima tsunami and nuclear meltdown; Penn State University in the aftermath of the Sandusky scandal; and Dell during what was then the largest product recall in the consumer electronics industry. He has helped high-profile athletes with media strategy and reputation management, including golfers Dustin Johnson and Jordan Spieth, tennis players Serena Williams and Maria Sharapova, and NFL quarterback Cam Newton.

Hunt is a veteran of top executive positions at Burson-Marsteller, Cohn & Wolfe, GCI, and PulsePoint Group and serves as adjunct professor at the Moody College of Communication at The University of Texas at Austin.

GEOFFREY LEAVENWORTH is the author of several books and hundreds of articles. His work has been published in The New York Times, Time, Texas Monthly, and many other publications.

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