From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Leslie de Chernatony (Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor at Aston University, UK)

ISBN 10: 1856177734 / ISBN 13: 9781856177733

Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2010

About this Item

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # GOR005455144

Bibliographic Details

• Title: From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
• Publisher: Taylor & Francis Ltd, United Kingdom, Oxford
• Publication Date: 2010
• Language: English
• ISBN 10: 1856177734
• ISBN 13: 9781856177733
• Binding: Paperback
• Edition: 3rd Edition
• Condition: Very Good
• Weight: 558 grams

About this title

Synopsis

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.

This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

About the Author

Leslie de Chernatony is Professor of Brand Marketing at the University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UK and Managing Partner at Brands Box Marketing and Research Consultancy.