From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

De Chernatony, Leslie

ISBN 10: 1138128589 / ISBN 13: 9781138128583

Published by Routledge, 2015

About this Item

Seller Inventory # 389449047

Bibliographic Details

• Title: From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
• Publisher: Routledge
• Publication Date: 2015
• Language: English
• ISBN 10: 1138128589
• ISBN 13: 9781138128583
• Binding: Hardcover
• Edition: 3rd Edition
• Condition: New

About this title

Synopsis

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.

This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

About the Author

Leslie de Chernatony is Professor of Brand Marketing at the University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UK and Managing Partner at Brands Box Marketing and Research Consultancy.