Brand alienation: the high-performance brand differentiation strategy(Chinese Edition)

[ MEI ] MA DI NUO YI MAI ER ( Marty Neumeier ) . LUO LI BIN KANG LU YI

ISBN 10: 7111649427 / ISBN 13: 9787111649427

Published by Machinery Industry Press, 2020

About this Item

Language:Chinese.Paperback. Pub Date: 2020-05-01 Pages: 205 Publisher: China Machine Press to face a lot of appearance. similar to the function of the product. as well as each other. Chaozuo Ye type of service. how can your brand different? The answer is differentiation. Marty Neumeier that the traditional differentiation is no longer enough. but needs radical difference. in order for the customer .

Seller Inventory # NQ002590

Bibliographic Details

• Title: Brand alienation: the high-performance brand differentiation strategy(Chinese Edition)
• Publisher: Machinery Industry Press
• Publication Date: 2020
• Language: Chinese
• ISBN 10: 7111649427
• ISBN 13: 9787111649427
• Binding: paperback
• Condition: New

About this title

Synopsis

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《品牌异化：高绩效品牌的差异化战略》([美]马蒂·诺伊迈尔（Marty,Neumeier）)
Zag: The Number-One Strategy of High-Performance B
作者:马蒂·诺伊迈尔 罗立彬 康路
出版社:机械工业出版社
ISBN:9787111649427
装订方式:平装
版次:第1版
开本:32开
出版时间:2020-05-01
用纸:胶版纸
页数:205
语种:
丛书名:
类目:管理|市场营销