Branded Entertainment in Korea

Language: English

Published by Routledge Mai 2024, 2024

0367633639 / 9780367633639

Series: Book 7 of 9 - Routledge Critical Advertising Studies

  • Softcover
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies. 86 pp. Englisch.…

Seller Inventory # 9780367633639

Title
Branded Entertainment in Korea
Author
Hyunsun Yoon
Publisher
Routledge Mai 2024
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0367633639
ISBN 13
9780367633639
Item weight
121 grams
Dimensions
216x140x5 mm
Series
Book 7 of 9: Routledge Critical Advertising Studies

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 25.84US$ 25.84
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BuchWeltWeit Ludwig Meier e.K.

Germany