Branded Interactions: Creating the Digital Experience

Spies, Marco

ISBN 10: 0500518173 / ISBN 13: 9780500518175

Published by Thames & Hudson, 2015

Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0500518173I3N10

Synopsis:

An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand.

Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.

All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity. 300+ illustrations

About the Author: Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile, and Nintendo. He is the cofounder of think moto, a digital strategy and design agency based in Berlin.

Bibliographic Details

Title: Branded Interactions: Creating the Digital ...
Publisher: Thames & Hudson
Publication Date: 2015
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket