The Branded Supply Chain: A New Perspective on Value Creation in Branding

Discover how to merge branding and supply chain for sustainable success.

In today's evolving business landscape, brands are more than cultural symbols; they are educators and agents of social change. This book reveals how to align your supply chain with your brand's purpose, creating a powerful narrative that resonates with stakeholders. Explore insights from leading companies in luxury, fashion, beauty, and food to improve your organizational culture and drive sustainable branding.

Learn how to:

• Attract responsible investors by integrating ESG principles.
• Mitigate supply chain risks through transparency and accountability.
• Build a unique brand narrative that connects with consumers on an emotional level.

For professionals and scholars seeking to understand the future of sustainable business, this is your roadmap to transform your supply chain into a brand asset.

Stefania Saviolo is Ph.D. and Lecturer of Management and Technology at Bocconi University and SDA Bocconi School of Management. She is Director of the SDA Bocconi-GetSmarter online course “Sustainable Fashion Branding”. Gianmario Borney has developed his professional career at the international level in supply chain management and industrial alliances within global textile and fashion pipelines, both as consultant and executive at global consulting firms. He collaborates with SDA Bocconi School of Management.