Branding Canada Projecting Canada's Soft Power through Public Diplomacy

Potter, Evan H.

ISBN 10: 0773534520 / ISBN 13: 9780773534520

Published by McGill-Queens University Press, 2009

About this Item

Minor wear only. The pages are clean and crisp with no highlighting or writing detected. 30-day returns. Ships from Canada. For shipments to the USA, any custom duties will be paid prior to shipping. ; 152.4 X 1 X 228.6 inches; 464 pages; R0 2.2m/1.8m s0.

Seller Inventory # 10266

Bibliographic Details

• Title: Branding Canada Projecting Canada's Soft Power through Public Diplomacy
• Publisher: McGill-Queens University Press
• Publication Date: 2009
• Language: English
• ISBN 10: 0773534520
• ISBN 13: 9780773534520
• Binding: Softcover
• Condition: Very Good

About this title

Synopsis

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

About the Author

Evan H. Potter is assistant professor in the Department of Communication, University of Ottawa. He is the founding editor of the Canadian Foreign Policy journal and a former Fulbright Visiting Chair in Public Diplomacy at the Annenberg School for Communic