Branding Technical Services - a case study on SWECO*s brand: Branding Technical Services - a case study on SWECO*s brand

Serhanoglu, Suleyman

ISBN 10: 3844319980 / ISBN 13: 9783844319989

Published by LAP LAMBERT Academic Publishing, 2011

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Bibliographic Details

• Title: Branding Technical Services - a case study on SWECO*s brand: Branding Technical Services - a case study on SWECO*s brand
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2011
• Language: English
• ISBN 10: 3844319980
• ISBN 13: 9783844319989
• Binding: paperback
• Condition: New
• Book Type: book

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Synopsis

The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.

About the Author

Master in International Business at Södertörn University College in Stockholm, Sweden.