: Brandscaping es un libro que explora la arquitectura de los espacios de venta y c�mo las empresas est�n respondiendo al auge del comercio electr�nico y la globalizaci�n. El libro presenta quince proyectos internacionales de arquitectura e interiorismo, incluyendo Niketown London, City-Mall Sevens D�sseldorf y el BMW-Themenpark M�nchen. Adem�s, documenta un taller de discusi�n entre los dise�adores de imagen y arquitectos responsables de estos proyectos. El libro est� escrito en ingl�s y alem�n. EAN: 9783764366742 Tipo: Libros Categor�a: Negocios y Econom�a|Arte y Cultura T�tulo: Brandscaping Autor: Otto Riewoldt Editorial: Birkhauser Verlag AG Idioma: en, de P�ginas: 120 Formato: tapa blanda.

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Bibliographic Details

Title: Brandscaping
Publisher: Birkh�user
Publication Date: 2002
Language: English
ISBN 10: 3764366745
ISBN 13: 9783764366742
Binding: Soft cover
Condition: Muy bueno

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Synopsis

Brandscaping - die Gestaltung dreidimensionaler Markenwelten wird mehr und mehr zu einem Thema f�r die Architektur von Verkaufsfl�chen. Auf die Herausforderung von E-commerce und globalisiertem Wettbewerb reagieren Unternehmen mit komplexen Konzepten, die den Markenmythos, die Begegnung mit dem Produkt als Objekt der Begierde, im Sinne umfassender pr�gender Raumerlebnisse inszenieren. Neueste Technologien und Anleihen bei der Unterhaltungsindustrie sind Elemente dieser real erfahrbaren Markenlandschaften, die auf emotionale Qualit�ten setzen und vom standardisierten Shop-System bis zum monumentalen Themenpark reichen. "Brandscaping" stellt f�nfzehn internationale Projekte aus Architektur und Innenarchitektur vor, darunter Niketown London, City-Mall Sevens D�sseldorf, BMW-Themenpark M�nchen, Showroom Qiora New York, Shop-Konzepte Superga (Italien) und Migros (Schweiz). Das Buch dokumentiert ferner eine Workshop-Diskussion zwischen den f�r diese Projekte verantwortlichen Imagedesignern und Architekten.

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Text: English, German

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