Brandstand

Specialty, department and discount/off-price stores, e-tailers, designers, manufacturers and shopping malls are all waging branding wars with a vengeance. And, these major retailers now look to the power of branding in every form as their most potent and important strategic asset. Brandwidth is the term the authors of this "what works" book use to define the multi-media aspects of retail brand building.

Brandstand examines 10 brand strategies used by innovative marketers and explains and redefines the industry’s buzz words: Brand Awareness; Brand Image Positioning; Spiral Branding, Attributes, Benefits, Commitments, Destination Branding and Experimental Branding; Brand Associations, and more.

Brandstand is a book of 35 case studies with hundreds of visuals and in-depth reportage.

Best Buy • Bruno Magli • Burjurman Shopping Center • Cartier • Crate & Barrel • Columbia Sportswear • Container Store • Donna Karan • E-Luxury • Ethan Allen • Etro • H & M • Harrod’s • Hart Shaffner & Marx • Henri Bendel • Hermes • Holt Renfew • Kate Spade • Keds • Laura Of Canada • Macy’s West • Mansour’s • Marsh Supermarkets • Marshall’s • Men’s Wearhouse • Mexx • Office Depot • Pacific View Ventura • Park Royal • Saks Fifth Avenue • Sephora • Talbots • Target • Tyson Corner • Wolford

In Brandstand the top marketing pros from these successful companies share with you what really works for them in the managing of their brand(s). You get first-hand knowledge about their objectives, strategies and execution. We show you the creative efforts they use to communicate the branding story, with over 500 full-color visuals.

Brandstand is a book filled with real insights and hundreds of ideas that you can use in your own business to build and maintain retail brand equity.

176 pages 9" x 12" Over 500 color visuals, hardcover

Arthur A. Winters and Peggy Fincher Winters have a combined 65 years of experience in advertising and marketing. Carole Paul is editor-in-chief of Retail Ad World.