Branson. Behind the Mask. This item is unavailable.Branson. Behind the Mask

Paperback. Pub Date :2014-04-01 Pages: 384 Language: English Publisher: Faber & Faber Have the triumphs of Richard Branson. one of thew worlds most popular and most publicity-seeking businessman. turned to dust over the last decade The image remains pristine: a charismatic high-school dropout turned billionaire. whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world But is this story still credible Over the last decade. has Branson. matched the expectations perpetuated by Virgins relentless publicity machine Or have we all been seduced by a brilliant showman In his most explosive book to date. Tom Bower. bestselling biographer of Simon Cowell. Bernie Ecclestone. Conrad Black and Robert Maxwell. dares to explore the reality . of the Branson empire In doing so. he unravels the...

Tom Bower is an investigative historian, broadcaster and journalist. A former producer and reporter for BBC Television, he is the author of many books, including biographies of Robert Maxwell, Mohamed Fayed, Gordon Brown, Richard Branson and Conrad Black. Broken Dreams, his investigation into corruption in English football, won the William Hill Sports Book of the Year Award in 2003 and his recent bestsellers include No Angel: The Secret Life of Bernie Ecclestone and Sweet Revenge: the Intimate Life of Simon Cowell. He lives in London.