Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation

Next Big Idea Club Must-Read (with Malcolm Gladwell and Adam Grant)

INC's Top 5 Books for Transforming Business

"An entirely new experience. Discover how to work creatively together." - Fast Company

"Co-creation in hyperdrive...Take it from teamwork gurus behind Apple and Star Wars -- a new kind of psychological incubator will allow your creativity to flourish."  - Big Think
 
"Deaver and Clawson know a thing or two (and a lot more) about what works best in the workplace." - Forbes

"Groundbreaking. Get ready to be inspired and join the co-creation movement with this remarkable book." - Marshall Goldsmith, Thinkers50 #1 Executive Coach and NY Times bestselling author of The Earned Life

"Exhilarating." - Daniel Pink, #1 NY Times bestselling author of Drive, To Sell is Human, and The Power of Regret

Brave Together is a powerful book that can transform the lives of leaders, creators, or anyone looking to shape the future. It comes from the thought leaders who helped Apple shift the culture from "thinking different" to "working different together". 

How did Apple overcome a culture of secrecy? How did Pixar out-innovate Disney? Why do companies kill creativity? Does Shark Tank teach us something about the way we pursue success that isn't true? 

We've been told that working harder and smarter is the only way to succeed in business and life. But it's not true. Hustle culture is causing burnout and pain in our lives, making us feel divided. What if instead we focused on working creatively with others? And asked How can we shape cultures people love? There is hope in co-creation. 

Brave Together is a deep exploration into how we can live and lead as co-creators, filled with unexpected stories, powerful principles, and a future-oriented framework. The authors have pressure-tested this work with startups and Fortune 500s—including Apple. Coaching leaders how to reimagine their approach to culture, converting creative ideas into billion-dollar solutions with the help of these patterns:

The Mirror Test: Take ownership of your reality and your creative identity.

The Hero's Sacrifice: Break free of ego to connect with others in inspiring ways.

Become the Future: Create a synthesis, manifesting the best in mind, heart, and spirit.

Chris Deaver and Ian Clawson have written a handbook that challenges the status quo approach to leadership, work, and culture. It offers the path to a bright future that isn't self-made but shared.

Chris Deaver is a culture shaper, leadership coach, and cofounder of BraveCore, a consultancy that builds cultures people love. He has coached C-Level executives and has influenced companies such as Apple and Disney, where he's worked with teams creating iProducts and Star Wars experiences. He's features in Fast Company and The Wall Street Journal and is cohost of the popular podcast Lead with a Question. He cofounded a mentoring network with Stephen R. Covey, studied animation at the top Emmy-award winning school in the world at BYU, earned his MBA, and is a guest lecturer at the Marriott School at BYU.
 
Ian Clawson is a creator, cofounder of BraveCore, cohost of the Lead with a Question podcast, and is a regular contributor to Fast Company with work featured in USA Today and Disrupt magazine. Over the past decade, Ian has led culture transformation iniatives in the healthcare industry. He is also cofounder of StoryCircle, a development studio focused on co-creation, world building, and original storytelling, acting as lead writer and story architect. He earned a degree at BYU-Hawaii in International Cultural Studies, where he developed a deep interest in world philosophy and communication theory.