Brazil - Culture Smart!: the essential guide to customs & culture

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships.

Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include


* customs, values, and traditions
* historical, religious, and political background
* life at home
* leisure, social, and cultural life
* eating and drinking
* dos, don'ts, and taboos
* business practices
* communication, spoken and unspoken


"Culture Smart has come to the rescue of hapless travellers." Sunday Times Travel

"... the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries." Global Travel

"...full of fascinating-as well as common-sense-tips to help you avoid embarrassing faux pas." Observer

"...as useful as they are entertaining." Easyjet Magazine

"...offer glimpses into the psyche of a faraway world." New York Times

SANDRA BRANCO is a Brazilian-born writer now living in the UK. After graduating in Communications from São Paulo University she worked as a video and television producer and scriptwriter in São Paulo, Rio de Janeiro, Recife, Bahia, and Ceará, before going on to gain an MA in Screenwriting at the Northern School of Film and Television in Leeds. She now lives and and works in London.

ROB WILLIAMS is a senior lecturer at the University of Westminster in London, running MA programs in Applied Language Studies and International Liaison and Communication. He has lived and worked in France, Spain, Germany, Romania, and Brazil. He is also a lead consultant for CultureSmart! Consulting.
Britain