Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-services)

ISBN 10: 1522569804 / ISBN 13: 9781522569800

Published by Business Science Reference, 2019

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Bibliographic Details

• Title: Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-services)
• Publisher: Business Science Reference
• Publication Date: 2019
• Language: English
• ISBN 10: 1522569804
• ISBN 13: 9781522569800
• Binding: hardcover
• Condition: New
• Book Type: book

About this title

Synopsis

"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--

About the Author

Mehdi Khosrow-Pour, D.B.A., received his Doctorate in Business Administration from the Nova Southeastern University (Florida, USA). Dr. Khosrow-Pour taught undergraduate and graduate information system courses at the Pennsylvania State University Harrisburg for almost 20 years. He is currently Executive Editor at IGI Global (www.igi-global.com). He also serves as Executive Director of the Information Resources Management Association (IRMA) (www.irma-international.org) and Executive Director of the World Forgotten Childrens Foundation (www.world-forgotten-children.org). He is the author/editor of more than 100 books in information technology management. He is also currently the Editor-in-Chief of the International Journal of Green Computing, International Journal of Library and Information Services, International Journal of E-Entrepreneurship and Innovation, and International Journal of Natural Computing Research, and is also the founding Editor-in-Chief of the Information Resources Management Journal, Journal of Electronic Commerce in Organizations, Journal of Cases on Information Technology, and the Journal of Information Technology Research, and has authored more than 50 articles published in various conference proceedings and scholarly journals.