Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century
Language: English
Published by Patron Publishing, 2011
- Softcover
- Used
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.St Vincent de Paul of Lane County
AbeBooks seller since March 11, 2014
Condition: Used - Fair
US$ 3.99
Quantity: 1 available
Add to basketItem description from seller
HAS MINOR SPORADIC PENCIL UNDERLINING. paperback The item is fairly worn but still readable. Signs of wear include aesthetic issues such as scratches, worn covers, damaged binding. The item may have identifying markings on it or show other signs of previous use. May have page creases, creased spine, bent cover or markings inside. Packed with care, shipped promptly.
Seller Inventory # W-006-2497
- Title
- Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century
- Author
- Eugene Carr
- Publisher
- Patron Publishing
- Publication year
- 2011
- Condition
- Acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0972914161
- ISBN 13
- 9780972914161
Advances in technology and shifts in consumer behavior have changed the way arts marketers need to communicate with their audience. The book revolves around the idea that arts marketers must “break the Fifth Wall” -- the act of reconnecting with arts patrons in a meaningful way after they have left a performance venue -- by creatively and regularly reminding them of everything the organization has to offer.
It includes chapters that cover:
A nationwide survey of online arts patron behavior
E-mail marketing
Social media
Websites and online ticketing
Customer Relationship Management (CRM)
Future trends in online marketing
Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century encourages managers to embrace the new tools and technology available today which can empower them to transform their organization's audience-development efforts.
"Synopsis" may belong to another edition of this title.
St Vincent de Paul of Lane County
Eugene, OR, U.S.A.
AbeBooks seller since March 11, 2014
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St Vinnie's Charitable Books is the online book storefront for St Vincent de Paul Society of Lane County Oregon. We are a charitable organization that serves over 84,000 people annually through homeless shelters, affordable housing and emergency services. We are passionate about books and sell over 1 million books annually throughout though our retail operations.
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