Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century
Language: English
Published by Patron Publishing, 2011
- Softcover
- Used
Seller: Goodwill Books, Hillsboro, OR, U.S.A.Goodwill Books
AbeBooks seller since August 25, 2000
Condition: Used - Good
US$ 2.77
Quantity: 1 available
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Seller Inventory # GICWV.0972914161.G
- Title
- Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century
- Author
- Eugene Carr
- Publisher
- Patron Publishing
- Publication year
- 2011
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0972914161
- ISBN 13
- 9780972914161
Advances in technology and shifts in consumer behavior have changed the way arts marketers need to communicate with their audience. The book revolves around the idea that arts marketers must “break the Fifth Wall” -- the act of reconnecting with arts patrons in a meaningful way after they have left a performance venue -- by creatively and regularly reminding them of everything the organization has to offer.
It includes chapters that cover:
A nationwide survey of online arts patron behavior
E-mail marketing
Social media
Websites and online ticketing
Customer Relationship Management (CRM)
Future trends in online marketing
Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century encourages managers to embrace the new tools and technology available today which can empower them to transform their organization's audience-development efforts.
"Synopsis" may belong to another edition of this title.
Goodwill Books
Hillsboro, OR, U.S.A.
AbeBooks seller since August 25, 2000
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We are a division of Goodwill Industries of the Columbia Willamette, headquartered in Portland, Oregon, U.S.A. When you buy from Goodwill Books not only will you feel happy about the money you save, you'll feel good knowing your purchase helps Goodwill provide vocational opportunities to people with barriers to employment. For more information please visit our website: www.goodwillbooks.com
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Goodwill Books
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Hillsboro, OR U.S.A. 97123
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Goodwill Books
2920 SE Century Blvd
Hillsboro, OR 97123
gicwbook@gicw.org
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