Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)

S. Vandermerwe

ISBN 10: 1349517623 / ISBN 13: 9781349517626

Published by Palgrave Macmillan 2014-01-14, 2014

About this Item

Seller Inventory # 6666-GRD-9781349517626

Bibliographic Details

• Title: Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)
• Publisher: Palgrave Macmillan 2014-01-14
• Publication Date: 2014
• Language: English
• ISBN 10: 1349517623
• ISBN 13: 9781349517626
• Binding: Paperback
• Condition: New

About this title

Synopsis

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

About the Author

SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).