Breaking the 'Optics-First' Mentality: Pulling back the curtain on personal branding and modern-day marketing (The Mastery Series: Life Lessons for Business and Beyond)
Language: English
Published by Independently published, 2024
Series: Book 1 of 3 - The Mastery Series: Life Lessons for Business and Beyond
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 11.51
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- Title
- Breaking the 'Optics-First' Mentality: Pulling back the curtain on personal branding and modern-day marketing (The Mastery Series: Life Lessons for Business and Beyond)
- Author
- Hall, Hannah
- Publisher
- Independently published
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798305290967
- Series
- Book 1 of 3: The Mastery Series: Life Lessons for Business and Beyond
Through a combination of insider stories, real-world case studies, and actionable exercises, Hall provides a step-by-step guide to aligning your digital presence with your core values. Whether you’re an entrepreneur, influencer, or professional navigating the noisy digital world, this book will empower you to break free from performative posting and build a brand that resonates deeply with your audience.
With a clear emphasis on authenticity and purpose, Breaking the 'Optics-First' Mentality invites readers to move away from fleeting digital accolades and embrace the enduring power of impact. Ready to challenge the way you view success and build a legacy that stands the test of time?
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About the Author
With over 20 years of experience in global marketing, publicity, and public relations, Hannah Hall has established herself as a trusted expert in amplifying the voices of athletes, CEOs, entrepreneurs, and organizations. As the author of It's Donut Day, Why Aren't We Posting?, Hannah once again pulls back the curtain on personal branding and modern-day marketing, asking the critical question: Is it possible to be seen and stay authentic? In a world where visibility equates to power, she explores the tension between authenticity and the louder-than-life pursuit of attention, challenging the notion that shouting for attention leads to true success.
Throughout her career, Hannah has navigated the delicate balance every publicist faces: crafting compelling narratives while staying true to her own values. She has seen firsthand how an optics-first mentality may deliver short-term rewards but ultimately limits leaders who aspire to create lasting influence. Hannah advocates for a shift away from surface-level branding toward building genuine, meaningful impact.
Based in Dubai with her family, Hannah finds inspiration not only in her career but also in her hobbies, which include ultra running and competing in functional training events. A passionate advocate for inclusive and sustainable sports, she channels her expertise and personal passions into helping leaders and organizations build authentic, powerful connections that transcend appearances and foster real transformation.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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Hello! Ria Christie Collections is an online venture that was initially set up in 2012 to sell books. We do not have a physical high street store. We are professional online booksellers. We only sell brand new books in perfect condition that we source from various suppliers and the publishers. Primarily, our aim is to provide an excellent service to all our customers. We always work as a team to achieve this. Our other objectives are to: 1. Ensure that all our products reach their destination quickly in a safe and secure manner 2. Answer to all our customer queries within 24 hours 3. Ensure that our customers are happy with their purchases 4. Provide all the items at a competitive price 5. Always listen to our customers Ria Christie Collections is not a registered company. It is a Sole Trader venture. Other key information is shown below: Contact Person Name: Rakesh Luchmun (Mr) Storefront Name: Ria Christie Collections Place of Establishment Address: Suite B; ARUN House; ARUN Building Arundel Road Uxbridge UB8 2RR United Kingdom E-Mail Address: riachristie@hotmail.co.uk VAT Number: GB 160 5650 25 We always work hard and aim to comply with all of Abebooks Policies. If you have any issues, please do not hesitate to write to us whether before or after a purchase. We promise to reply to you promptly and, in any case, within 24 hours. Thank you kindly! Yours sincerely Mr Rakesh Luchmun (Founder) and the Ria Christie Collections Team…
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