Breaking Out : The Strategic Path of Universal Branding

Language: English

Published by University Of Toronto Press Apr 2026, 2026

1487567103 / 9781487567101

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Item description from seller

Neuware - In today’s fast-paced consumer landscape and amidst a sea of fragmented information, customers are bombarded with choices, leaving transitioning companies and marketers feeling more lost than ever. How can one sift through the chaos to uncover timeless patterns and create truly valuable brands With over two decades of experience in brand marketing, Le Jianfeng focuses on the essence of the "common path," laying out the route for the strategic evolution of brands across sectors and disciplines. By emphasizing the discovery of core forces, creation of hit products, development of symbols, and harnessing of collaborative creation, this book systematically brings together the humanistic, artistic, and technological strands that form the backbone of branding. This book aims to reshape the energy and value curve of brands and will serve as a guiding light for enterprise branding endeavors. Regardless of whether you’re a startup, a cutting-edge venture, or an established entity, this book offers both theoretical insights and practical nuance, inspiring the revitalization of brands through meaningful boosts in brand wealth and market value. …

Seller Inventory # 9781487567101

Title
Breaking Out : The Strategic Path of Universal Branding
Author
Le Jianfeng
Publisher
University Of Toronto Press Apr 2026
Publication year
2026
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1487567103
ISBN 13
9781487567101
Item weight
440 grams
Dimensions
235x160x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.11US$ 50.28
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