Take risks! Challenge norms! Break the rules! It's easy to break the rules. But to do so successfully takes strategy, logic, and a thorough understanding of the client's needs. This book presents hundreds of such projects - each one defies common design practice with solutions that work!

The unexpected in graphic design deserves a closer look. Its creators take risks, challenge the norm, and pave the way for new ideas. This book presents design that is truly innovative - in hopes of encouraging all designers to "break the rules". Includes sections based on project types. Features in-depth examinations of each project through visuals and text.

Excerpt. � Reprinted by permission. All rights reserved.

Introduction; Consider this, a designer is called for advice on a label for a winery's new chardonnay. A portfolio of conventional work is displayed, applicable to the prearranged parameters of a future project. Suggestions are carefully worded to appeal to the client without asking him or her to consider anything radical. A solution is selected. Mission accomplished! But what happens when a designer breaks the rules? There are a growing number of artists who apply a new perception so that a wine label may not emerge as paper glued to glass, but as a wicker frame that surrounds italicized type, secured with a bit of twine around the bottle's neck. Vision transforms a simple label into a promotional campaign - a wooden box with a painted name that houses the bottle as well as two matching glasses. A designer who bends the rules creates a forum in which all manner of original insights can start to blossom. Breaking the rules, then, opens a space for a graphic artist to generate surprises.

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