Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History

Ben Mezrich

ISBN 10: 1035032465 / ISBN 13: 9781035032464

Published by Pan Macmillan Nov 2023, 2023

About this Item

Neuware - New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk's acquisition and subsequent occupation of Twitter.'An excitable, high-octane account' - IndependentIn October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come - brutal mass firings, an exodus of advertisers and 'blue-tick' celebrities and a vicious battle for control.With unique access to Twitter insiders and Musk's confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter's blue-tick system, and how did it lead to the near-collapse of the company's revenue Will Twitter - now X - survive How has the constant negative press coverage affected Elon With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.'Mezrich's books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane' - Evening Standard.

Seller Inventory # 9781035032464

Bibliographic Details

• Title: Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History
• Publisher: Pan Macmillan Nov 2023
• Publication Date: 2023
• Language: English
• ISBN 10: 1035032465
• ISBN 13: 9781035032464
• Binding: Buch
• Condition: Neu
• Dimensions: 243W x 162H x 34D millimeters 243 millimeters width by 162 millimeters height by 34 millimeters depth
• Weight: 564 grams

About this title

Synopsis

New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.

In October 2022, Elon Musk marched through Twitter’s front doors carrying a kitchen sink, tweeting a message to his millions of followers: ‘let that sink in’. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come – brutal, sometimes arbitrary mass firings, an exodus of advertisers and ‘blue-tick’ celebrities, and a vicious Shakespearean battle for control.

With unique access to Twitter employees and Musk’s confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.

The whole world was watching. Breaking Twitter provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn’t break Twitter. Twitter broke Elon Musk.