Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain
Language: English
Published by St. Martin's Press, 2013
- Hardcover
- Used
Condition: Used - Very good
US$ 5.12
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Fast & Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Seller Inventory # ZWV.1137278781.VG
- Title
- Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain
- Author
- Stibel, Jeff
- Publisher
- St. Martin's Press
- Publication year
- 2013
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1137278781
- ISBN 13
- 9781137278784
We are in the midst of a networking revolution--set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: bigger is rarely better in the long run. The deadliest creature is the mosquito, not the lion. It is the quality of a network that is important for survival, not the size, and all networks--the human brain, Facebook, Google, even the internet itself--eventually reach a breakpoint and collapse. That's the bad news. The good news is that reaching a breakpoint can be a step forward, allowing a network to substitute quality for quantity.
In Breakpoint, brain scientist and entrepreneur Jeff Stibel takes readers to the intersection of the brain, biology, and technology. He shows how exceptional companies are using their understanding of the internet's brain-like powers to create a competitive advantage by building more effective websites, utilizing cloud computing, engaging social media, monetizing effectively, and leveraging a collective consciousness. Indeed, the result of these technologies is a more tightly connected world with capabilities far beyond the sum of our individual minds. Breakpoint offers a fresh and exciting perspective about the future of technology and its effects on all of us.
"Synopsis" may belong to another edition of this title.
About the Author
Stibel is the author of Wired for Thought: How the Brain is Shaping the Future of the Internet (Harvard Business Press, 2009). He was the recipient of a Brain and Behavior Fellowship while studying for his PhD in brain science at Brown University. He resides in Malibu, California with his wife and two children.
"About the title" may belong to another edition of this title.
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