Breakpoints: Where Businesses Get Stuck. and How They Get Unstuck!

Authors Larry Kesslin and Chris Winter have identified 7 BreakPoints, hidden pitfalls and obstacles that can tarnish, or destroy, the most promising of businesses. When a BreakPoint is ignored or shattered, would-be entrepreneurs and business owners can lose their vision and become apathetic.

BreakPoints reveals that the average business owner and entrepreneur typically don t have the wisdom, experience and discipline to be excellent CEOs. Most are smart, determined and capable ... but they just don t know what they don t know. Owners, their Boards and Boards of Advisors, must ask and answer:

Are the owners capable of leading their organization and taking it to the next level?
Are the owners bringing in the right people for the right job and removing the ones that are cultural misfits?
Are the owners communicating effectively to their organization?
Are the owners creating and building a scalable and reproducible sales engine?
Are the owners in the right roles for their skill set?
Are the owners aware of the financial impact of every initiative the company undertakes?

Creating and growing a business from scratch will be one of the hardest things you do in your life. Every successful business will encounter BreakPoints, any one of which can collapse what appears to be a vibrant and viable company. BreakPoints not only identifies the places most businesses get stuck, but provides practical ways to avoid experiencing them in your business. Where the rubber meets the road is in leadership and communication. Understanding your issues is only part of the solution, learning how to be a great leader and communicating those ideas to your teams will be critical success factors for your company. These BreakPoints are revealed in a friendly, engaging and thought provoking format. Authors Larry Kesslin and Chris Winter have created a step-by-step strategy for any organization that wants to remain vibrant and compete in today s quickly changing business landscape.

BreakPoint #1 Charting Your Course
BreakPoint #2 Building Your Pit Crew
BreakPoint #3 Communicating on Purpose
BreakPoint #4 Partnership Pain
BreakPoint #5 Revving the Engine
BreakPoint #6 Changing the Guard
BreakPoint #7 CEO Time

Larry Kesslin is the CEO of 4-Profit LLC, a premier business coaching organization following a highly focused teaming approach called The 4-Profit Way. We guide and inspire business leaders to reach their chosen business destination. Before starting 4-Profit, he worked at GE and Westinghouse.

Larry earned his BSEE degree from Rutgers University. At an early age, he knew that entrepreneurship was his passion. That has evolved to helping others meet their life goals on their entrepreneurial journey. Larry also spends significant time helping young social entrepreneurs around the globe avoid the same challenges our IT clients face every day. In addition to his coaching and consulting work, Larry is a sought after public speaker.

Chris Winter, MBA is a co-founder and principal of 4-Profit LLC. With an early career in IT including Xerox Corp., Chris lends his 15 years of experience and three privatelyheld businesses toward helping our clients and our 4-Profit team of coaches reach their full potential.

With a pure focus on helping businesses see what s possible whether in a lifestyle pursuit or optimizing a particular business model, Chris has worked with hundreds of owners and leadership team members toward better, better, better. It is with achievement and advancement that people can truly feel good about themselves and then enable success in others.

Chris is very active in family and community and enjoys sports and the many parallels between the various teams we each play for in our lives.