Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas

Kurnit, Paul; Lance, Steve

ISBN 10: 0814415628 / ISBN 13: 9780814415627

Published by Amacom Books, 2010

About this Item

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Seller Inventory # GWV.0814415628.G

Bibliographic Details

• Title: Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas
• Publisher: Amacom Books
• Publication Date: 2010
• Language: English
• ISBN 10: 0814415628
• ISBN 13: 9780814415627
• Binding: Hardcover
• Condition: good

About this title

Synopsis

Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that ôdolls are for girlsö was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the publicÆs imagination. Loaded with examplesùand packed with straightforward explanations of the processes that can lead to breakout hitsùthis book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market.

About the Authors

PAUL KURNIT is a well-known marketing expert and marketing professor at Pace University whose achievements at agencies such as Benton and Bowles, Ogilvy and DDB’s Griffin Bacal include campaigns for Crest, American Express, and Transformers. STEVE LANCE is a thirty-year veteran of advertising and marketing and an award-winning copywriter and creative director. He is coauthor of The Little Blue Book of Advertising. Together, they are the authors of The Little Blue Book of Marketing.

PAUL KURNIT is a well-known marketing expert and marketing professor at Pace University whose achievements at agencies such as Benton and Bowles, Ogilvy and DDB’s Griffin Bacal include campaigns for Crest, American Express, and Transformers. STEVE LANCE is a thirty-year veteran of advertising and marketing and an award-winning copywriter and creative director. He is coauthor ofThe Little Blue Book of Advertising. Together, they are the authors of The Little Blue Book of Marketing.