Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas

PAUL KURNIT is a well-known marketing expert and marketing professor at Pace University whose achievements at agencies such as Benton and Bowles, Ogilvy and DDB’s Griffin Bacal include campaigns for Crest, American Express, and Transformers. STEVE LANCE is a thirty-year veteran of advertising and marketing and an award-winning copywriter and creative director. He is coauthor of The Little Blue Book of Advertising. Together, they are the authors of The Little Blue Book of Marketing.

PAUL KURNIT is a well-known marketing expert and marketing professor at Pace University whose achievements at agencies such as Benton and Bowles, Ogilvy and DDB’s Griffin Bacal include campaigns for Crest, American Express, and Transformers. STEVE LANCE is a thirty-year veteran of advertising and marketing and an award-winning copywriter and creative director. He is coauthor ofThe Little Blue Book of Advertising. Together, they are the authors of The Little Blue Book of Marketing.