Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic (Masters of Copywriting)
Language: English
Published by Midwest Journal Press, 2018
- Softcover
- Used

Seller: Housing Works Online Bookstore, New York, NY, U.S.A.Housing Works Online Bookstore
AbeBooks seller since December 20, 2004
Condition: Used - Very good
US$ 10.18
Quantity: 1 available
Add to basketItem description from seller
Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback.
Seller Inventory # EA4-01570-IN
- Title
- Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic (Masters of Copywriting)
- Author
- Robert C. Worstell
- Publisher
- Midwest Journal Press
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1393199127
- ISBN 13
- 9781393199120
- Item weight
- 0.55 pounds
There was one copywriter who made millionaires from people who read his book, but never wrote an ad.
You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.
He worked three hours a day and you couldn't pay him any amount to write your copy.
Seriously.
At one point he wrote up just how he did it. And never wrote about that subject ever again.
Eugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.
That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...
Fortunately, Schwartz was also prolific as a speaker.
So we are able to bring notes of his lectures and a precise analysis of his classic text to you to make your own millions with.
In this short review guide, you can learn:
- How to create ads which sell your products at the expense of your competition
- Find which roles your customer really wants to play - and will pay anything to get - and align these to your product
- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.
- Learn how to control your ad-copy viewers by being their honest, trusted friend.
This tribute to his genius is also a guidebook so you can duplicate his success with your own copywriting.
Please enjoy this journey to greater ease and profit. The genius of Eugene Scwartz can teach you, starting immediately.
Scroll Up and Get Your Copy Now.
"Synopsis" may belong to another edition of this title.
Housing Works Online Bookstore
New York, NY, U.S.A.
AbeBooks seller since December 20, 2004
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Housing Works Used Book Cafe is an independent open bookstore in New York City that presents great used, new and antiquarian books, good coffee, the opportunity to hear from many of the best writers and performers in America and the chance to make a difference in the fight against AIDS and Homelessness, in New York City and the world. We are a non-profit bookstore relying on volunteers to help run the store. Housing Works provides housing, health care, job training and advocacy for people living with HIV and AIDS. Fighting AIDS One Book At A Time…
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