Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

Worstell, Dr. Robert C.

ISBN 10: 1387028081 / ISBN 13: 9781387028085

Published by Lulu.com, 2017

About this Item

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_478953797

Bibliographic Details

• Title: Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
• Publisher: Lulu.com
• Publication Date: 2017
• Language: English
• ISBN 10: 1387028081
• ISBN 13: 9781387028085
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.