Bridging Differences : Effective Intergroup Communication

This new edition of the highly successful text on intergroup communication, Bridging Differences has been substantially updated. New material includes: exchanging messages with other groups; examinations of differences related to age, social class and physical ability; discussions of ethical issues; and suggestions for improving the accuracy of intergroup attributions.

The volume′s topicality is further enhanced by its increased emphasis on such issues as: culture and ethnicity; attitudes and stereotyping; and community building. The author also explores the acquisition of the knowledge, motivation and skills necessary for effective intergroup communication.

William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.