Bridging Differences: Effective Intergroup Communication (Interpersonal Communication Texts)

Language fluency is only one step involved in increasing our understanding of people different from ourselves. We must also learn the rules and norms that guide others′ behaviour if we are to avoid misunderstandings.

This volume proposes the existence of a common process underlying communication between people from different groups and between people from the same group. Gudykunst emphasizes practical applications enabling readers to improve their communication skills and includes self-assessment questionnaires.

William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.