Bridging the Digital Divide through the Mobile Banking: Case Study of Sri Lanka

Jayathilaka, Aruna, Madhavika, Nayanahari

ISBN 10: 3639863240 / ISBN 13: 9783639863246

Published by Scholars* Press, 2021

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Bibliographic Details

• Title: Bridging the Digital Divide through the Mobile Banking: Case Study of Sri Lanka
• Publisher: Scholars* Press
• Publication Date: 2021
• Language: English
• ISBN 10: 3639863240
• ISBN 13: 9783639863246
• Binding: paperback
• Condition: New
• Book Type: book

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Synopsis

The banking industry is one of the main industries in the world, today banks have radically shifted from traditional banking to branchless mode of banking. And with modern technology banks have introduced their mobile banking feature as the provision of banking services to the customers on their mobile phones and other mobile devices. This study aimed to discover the impact of mobile banking apps on customer satisfaction in Sri Lanka. The study recommends that banks in their provision of mobile banking services should make huge efforts towards building trust with customers. Their ability to provide services with ultimate honesty especially with regard to customers’ expectations and prove without a reasonable doubt is a crucial factor for empowering its customers.