In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful.
Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture.
Joyce illustrates how this approach can empower companies to adapt to shifting user needs and technology by reframing their digital products as dynamic solutions designed to maximize behavior change, user outcomes, and, ultimately, business impacts, including decreasing churn, increasing customer lifetime value, and lowering customer acquisition costs.
Join the growing movement of product leaders embracing the Impact Mindset and unlock your team’s potential to make data-driven decisions that lead to impactful products that satisfy user needs and generate positive business outcomes.
THIS RESOURCE:
- Introduces a new digital product development philosophy focusing on behaviors changed by a feature.
- Provides a methodology for defining and creating novel, product-success metrics. Empowers readers to implement grassroots cultural change.
- Offers a collection of templates and guides to enable you to begin today!
My career has been filled with unique experiences, each contributing to the ideas in this book. I found a home at Microsoft, where I am a Senior User Researcher and am happily building the next generation of AI products. I am also the CEO of Desired Outcome Labs, where I consult on the adoption of the philosophy outlined in this book along with approaches for encouraging AI adoption.
I see myself primarily in three roles: as a mixed-methods researcher focused on obtaining the right data to empower product teams to make informed decisions; as a product builder who relishes the opportunity to create new solutions, from paper prototypes through digital products; and as a behavioral scientist, my special sauce, which enabled me to take the novel approach, introduced in this book, of creating products with a focus on the specific behaviors impacted.
I derive great satisfaction from guiding others to new perspectives, which I achieve through contributions to various publications, podcasts, and conferences. This passion has led me to lecture at the University of Pennsylvania, where I help students learn to grow with artificial intelligence advances. It was also the drive that led me to co-founding the Applied Behavioral Science Association to build a growth pipeline for anyone interested in the field.
Outside my professional life, I enjoy spending time over meals and activities with many outstanding people who I am so lucky to have in my life. I live in Seattle and have found the outdoors my refuge, especially when accompanied by Chai, a dynamic and genial Australian Labradoodle. My most peaceful moments are in the mountains, where I can connect with the scale and ephemeral nature of life.
