For Applied Calculus courses.This extremely readable, highly regarded, and widely adopted text presents innovative ways for applying calculus to real-world situations in the business, economics, life science, and social science disciplines. The texts straightforward, engaging approach fosters the growth of both the student's mathematical maturity and his/her appreciation for the usefulness of mathematics. The authors' tried and true formula-pairing substantial amounts of graphical analysis and informal geometric proofs with an abundance of hands-on exercises-has proven to be tremendously successful with both students and instructors.

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Brief version of the best-selling text for the Business, Life, and Social Science Calculus course. Fits either 1 or 2 term course sequence. Many more technology problems, plus TI, HP, and Maple manuals.

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