Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications
Language: English
Published by Cognella Academic Publishing, 2017
- Softcover
- Used
Seller: Friends of KPL, Kalamazoo, MI, U.S.A.Friends of KPL
AbeBooks seller since April 5, 2022
Condition: Used - Very good
US$ 119.50
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Revised First Edition. The bottom corners of the covers are slightly rubbed. The lower right corner of the cover and the first two pages had been folded. No other issues noted. The covers are straight, the spine is uncreased, and the binding is strong. The pages and text block edges are clean and unmarked. The images shown are of the actual item. Free shipping within the US.
Seller Inventory # ABE-1746144298100
- Title
- Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications
- Author
- Corner, Andrew (editor)
- Publisher
- Cognella Academic Publishing
- Publication year
- 2017
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1516524705
- ISBN 13
- 9781516524709
Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences.
Students are first introduced to the practice of public relations along with models, approaches, and career options. The text discusses writing mechanics, the need for good writing, and writing tone, as well as the importance of word choice, grammar, punctuation, and the process of editing, refining, and rewriting. The final chapter provides templates for business letters, press releases, web copy, and social media outlets.
Successfully combining instruction on writing mechanics with an understanding of the demands of writing for public relations, Brief, Concise, and Clear is well suited to courses in the field, as well as those in advertising, marketing, and general business.
Andrew Corner teaches public relations and writing in the College of Communication Arts and Sciences at Michigan State University. Prior to joining the faculty, Professor Corner provided strategic counseling and account management services for clients in numerous industries through his work with a statewide issue management consultancy in Michigan. He developed his public relations expertise in his decade with a regional hospital system, where he worked in media relations, crisis management, and internal communication programs. Professor Corner holds a master's degree in public relations management and is accredited by the Public Relations Society of America.
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Friends of KPL
Kalamazoo, MI, U.S.A.
AbeBooks seller since April 5, 2022
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The Friends of the Kalamazoo Public Library is an independent, nonprofit organization which supports and promotes the library. The Friends Bookstore encourages literacy and reading by making affordable, quality, gently-used books available to everyone. The Friends Bookstore is located on the lower level of the KPL and stocked entirely with donations and staffed by volunteers.
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Friends of the Kalamazoo Public Library
Friends of KPL, 315 S Rose St
Kalamazoo, MI U.S.A. 49007
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Friends of the Kalamazoo Public Library
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We mail orders in padded mailer envelopes or in cardboard boxes for larger items. We ship orders within two business days of purchase. International purchases will ship upon our receipt of Buyer payment for shipping. Your packing slip will be included in the shipping envelope. We insure any order of a value of $100.00 or more. The Friends of the Kalamazoo Public Library Bookstore will provide a tracking number upon shipment.