Bright Sparks: How Creativity and Innovation Can Ignite Business Success

Tusa, John

ISBN 10: 1399402404 / ISBN 13: 9781399402408

Published by Bloomsbury Business, 2023

About this Item

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Seller Inventory # rev9505197872

Bibliographic Details

• Title: Bright Sparks: How Creativity and Innovation Can Ignite Business Success
• Publisher: Bloomsbury Business
• Publication Date: 2023
• Language: English
• ISBN 10: 1399402404
• ISBN 13: 9781399402408
• Binding: Hardcover
• Condition: Like New
• Weight: 470 grams

About this title

Synopsis

An enlightening insight into how creative and innovative leaders and their teams can find success, even in the most difficult circumstances.

One of the biggest challenges of business leadership is recognising new opportunities and implementing them effectively. Too often, leaders fall back upon the status quo, relying upon tried and tested methods that may lead to good results but will never have the same impact as a bold new strategy.

In Bright Sparks, John Tusa explores situations where pioneering leaders in various sectors have overcome challenges to deliver inspired, imaginative and bold initiatives that make a huge impact upon business and society. Through these aspirational stories of leadership, from sectors such as journalism, tech, politics and the arts, John explores the full journey of innovation and how it can lead to significant results.

This is an inspirational read for any business leader interested in how to turn their boldest ideas into reality and how, in the process, professional cultures can be enhanced, revitalised and transformed.

About the Author

Sir John Tusa is a British arts administrator, author, journalist and former presenter of BBC's Newsnight. He is the co-chairman of the European Union Youth Orchestra and was formerly the managing director of the BBC World Service and the Barbican Arts Centre. He is the author of On Board, Making a Noise and On Creativity.