The Bright Stuff: How Innovative People and Technology Can Make the Old Economy New

The real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business. But how do you make a mammoth run like a gazelle? The Bright Stuff shares with you the secrets of successful innovation so that you can learn the skills and attitudes of the digital economy innovators.

Arnoud De Meyer is the Akzo Nobel Fellow in Strategic Management and Dean of the Asia Campus at INSEAD. His research interests include international R&D strategy, manufacturing strategy and Internet-enabled innovation. He is the co-author of Benchmarking for Global Manufacturing (Business One Irwin, 1992).

Soumitra Dutta is the Roland Berger Chaired Professor of E-Business and Information Technology and Dean of Technology and E-Learning at INSEAD. His research interests include electronic commerce, Internet-based learning and process reengineering. His most recent publication is Embracing the Net: Get .Competitive (Financial Times Prentice Hall, 2001).

Sandeep Srivastava is the co-founder and CEO of IYCWorld, an Application Service Provider in India. He has an MBA from INSEAD. Previously he was an IT entrepreneur and worked for IT companies in India and Saudi Arabia. He is the co-author of Embracing the Net:Get .Competitive (Financial Times Prentice Hall, 2001).