Brilliant Customer Success: Managing the Customer Experience for Profitable Growth and Brand Dominance
Language: English
Published by Alexander Consulting, 2016
- Softcover
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Softcover
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- Title
- Brilliant Customer Success: Managing the Customer Experience for Profitable Growth and Brand Dominance
- Author
- James Alex Alexander
- Publisher
- Alexander Consulting
- Publication year
- 2016
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0983226032
- ISBN 13
- 9780983226031
Customer success is an organization philosophy and strategy that, properly implemented, will build customer loyalty, drive profitable revenue, and create brand dominance. Brilliant Customer Success defines a performance model and outlines the customer success journey that is applicable to almost any organization, whether traditional or cloud, large or small, profit or nonprofit, in any industry or any geography. This research-based, experience-proven book is a clear, practical, and insightful guide for anyone serious about customer success.
"Synopsis" may belong to another edition of this title.
About the Author
James Alex Alexander, EdD, researches, publishes, advises, trains, and speaks on transforming organizations into brilliant customer success businesses that create loyal customers, drive profitable sales, and dominate the competition. Contact Alex at alex@alexanderstrategists.com.
"About the title" may belong to another edition of this title.
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