Neuware - This guide features everything you need to get your website indexed so it appears at the top of Google searches to generate the profile you need to have a successful online business.

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Bibliographic Details

Title: Brilliant Search Engine Optimisation (SEO)
Publisher: Pearson Prentice Hall Computin Jun 2011
Publication Date: 2011
Language: English
ISBN 10: 0273745425
ISBN 13: 9780273745426
Binding: Taschenbuch
Condition: Neu
Dimensions: 234 millimeters width by 190 millimeters height by 19 millimeters depth
Weight: 448 grams

About this title

Synopsis

Table of Contents

1. Instant SEO

What is SEO

What elements of SEO you can control

SEO elements which you cannot control

How to make SEO work for you

Practical applications of SEO

SEO activities which work

SEO methodology

2. SEO Basics

Exploring SEO options

Meta tags - what they are and how they are used

SEO and websites

SEO and reputation management

SEO and ego searches

Basics of optimizing a website

Basics of reputation management

3. SEO Essentials

Keywords and what they are

How to analyse keywords

How to research keywords

Keywords and content

How to use keywords

Keywords and meta tags

Keywords and optimized content

PageRank and what it means

4. SEO and Search Engine Marketing (SEM)

SEO and search engine indexing

How to explore search engine indices

How to query search engines

Search engine database query commands (and how to use them)

When to query search engines

How to analyze a website

How to create optimized content

How to market content to search engines

5. SEO and website design

Why design can affect SEO

SEO and design basics

How to analyze a website's design

How to use a website's design for SEO

6. SEO and product promotion

SEO and how it is employed in marketing

Marketing techniques which really work

SEO activities and product descriptions

How to optimize an online product

7. SEO and online marketing

Online marketing and what it is

SEO and online marketing - differences and similarities

SEO and search engine marketing

8. Advanced SEO

What is advanced SEO

Why is advanced SEO important

How to assess if you need advanced SEO

How to best use advanced SEO

9. SEO and the social web

What is social marketing

What is the social web

Why is the social web important

How to best use the social web

Social web and SEO

10. SEO and the real time web

What is Real Time marketing

What is the Real Time web

Why is the Real Time web important

How to best use the Real Time web

Real Time web and SEO

From the Back Cover

Everything you need to know to get your website to No. 1 in Google searches

Brilliant Search Engine Optimisation guides you through the essential tasks step-by-step, showing you how to:

� Get your website indexed well enough to appear high on Google

Understand the basics of optimising your website & reputation management
Analyse, research and use keywords, content and meta tags

� Implement online marketing techniques which really work

� Understand Social and real-Time marketing and use it to your advantage

Brilliant books provide quick and easy-to-access information. Features include:

Detailed index & contents page
Numbered step-by-step tasks
Visual full colour screenshots
Expert tips, tricks & advice
Practical troubleshooting guide

"About this title" may belong to another edition of this title.

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