The British Car Industry: Our Part in Its Downfall

James Ruppert

ISBN 10: 0955952905 / ISBN 13: 9780955952906

Published by Foresight Publications, 2022

About this Item

: Este libro ofrece una historia detallada de la industria automovilística británica desde 1945 hasta 2005, narrada a través de la experiencia de una familia que se mantuvo fiel a los vehículos de fabricación nacional. James Ruppert, reconocido corresponsal de motor, analiza con un toque personal y crítico las razones detrás del declive y la desaparición de las marcas británicas frente a la competencia internacional.A través de anécdotas familiares y datos históricos, la obra explora hitos como el rechazo de la industria británica al Volkswagen Beetle, cómo Triumph casi se convierte en la BMW británica y las decisiones empresariales que llevaron a la situación actual del sector. Es una crónica única sobre la mediocridad, el auge y la caída de una industria que alguna vez fue referente mundial. EAN: 9780955952906 Tipo: Libros Categoría: Historia|Negocios y Economía Título: The British Car Industry: Our Part in Its Downfall Autor: James Ruppert Editorial: Foresight Publications Idioma: en Páginas: 395 Formato: tapa blanda Año de publicación: 2008.

Seller Inventory # Happ-2026-01-13-cbc5cc0c

Bibliographic Details

• Title: The British Car Industry: Our Part in Its Downfall
• Publisher: Foresight Publications
• Publication Date: 2022
• Language: English
• ISBN 10: 0955952905
• ISBN 13: 9780955952906
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

James Ruppert explains why you can't buy a British built hatchback car for you and your family from a British owned company any more. James was really worried because in 1974 his Dad did a very strange thing and came home in an Audi 100LS. James wondered whether the rot set in from that point onwards. But his dad remained a fiercely loyal British car buyer, which sadly did not make any difference when in 1978 he accidently bought the single worst car British Leyland ever made. So where did it all go wrong and why is the British car industry in the scrapyard? Tracing the rise, mediocrity and fall from 1945 to 2005 James Ruppert, Independent newspaper and Autocar motoring correspondent, former car salesman and author of Bangernomics, gives a unique commentary on what happened, and all the cars his Dad bought, plus find out the following: . How the British Army saved VW. . Why the British car industry rejected VW. . How the industry relaunched itself with pilfered BMW plans. . How Triumph almost became the British BMW, but instead BMW ended up owning Triumph, and still do. . How a British poached egg sold a million . . . But not as many as a Beetle shaped car from Germany. . Oh yes and why the Cortina was almost callled the Ford Goats Dung . . .