Broadcast Announcing Worktext, Second Edition: Performing for Radio, Television, and Cable Stephenson, Alan; Reese, David and Beadle, Mary

Stephenson, Alan; Reese, David; Beadle, Mary

ISBN 10: 0240805690 / ISBN 13: 9780240805696

Published by Focal Press, 2004

About this Item

Seller Inventory # 6E-JTPY-U58L

Bibliographic Details

• Title: Broadcast Announcing Worktext, Second Edition: Performing for Radio, Television, and Cable Stephenson, Alan; Reese, David and Beadle, Mary
• Publisher: Focal Press
• Publication Date: 2004
• Language: English
• ISBN 10: 0240805690
• ISBN 13: 9780240805696
• Binding: Paperback
• Edition: 2nd Edition
• Condition: New
• Weight: 36 ounces

About this title

Synopsis

Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.

Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion CD-ROM illustrates techniques and concepts in each chapter with audio and visual examples.

About the Author

David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press).
David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press).