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Bibliographic Details

Title: Broadcast/Cable Programming: Strategies and Practices, 5th
Publisher: Wadsworth, Belmont, CA
Publication Date: 1996
Language: English
ISBN 10: 0534507441
ISBN 13: 9780534507442
Binding: Hardcover
Edition: 5th Edition.
Condition: Good

About this title

Synopsis

This course discusses the electronic media programming process and the kinds of issues and strategies that are prominent in the field today.

About the Authors

Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.

Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor's and master's degree from the Ohio State University and his doctorate from Bowling Green State University.

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