Broadcast/Cable Programming: Strategies and Practices

Eastman, Susan Tyler; Ferguson, Douglas A.

ISBN 10: 0534507441 / ISBN 13: 9780534507442

Published by Wadsworth Pub Co, Belmont, California, U.S.A., 1997

About this Item

Oversized 471pp including index, glossary and bibliography.

Seller Inventory # 58106

Bibliographic Details

• Title: Broadcast/Cable Programming: Strategies and Practices
• Publisher: Wadsworth Pub Co, Belmont, California, U.S.A.
• Publication Date: 1997
• Language: English
• ISBN 10: 0534507441
• ISBN 13: 9780534507442
• Binding: Glossy Hardcover
• Edition: Fifth Edition
• Condition: As New
• Seller catalogs:
  • Education
  • Business

About this title

Synopsis

This course discusses the electronic media programming process and the kinds of issues and strategies that are prominent in the field today.

About the Authors

Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.

Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor's and master's degree from the Ohio State University and his doctorate from Bowling Green State University.