Broadcast/cable programming: Strategies and practices (Wadsworth series in mass communication)

Eastman, Susan Tyler

ISBN 10: 053409354X / ISBN 13: 9780534093549

Published by Wadsworth Pub. Co, 1989

About this Item

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Seller Inventory # GWV.053409354X.G

Bibliographic Details

• Title: Broadcast/cable programming: Strategies and practices (Wadsworth series in mass communication)
• Publisher: Wadsworth Pub. Co
• Publication Date: 1989
• Language: English
• ISBN 10: 053409354X
• ISBN 13: 9780534093549
• Binding: Hardcover
• Edition: 3rd Edition
• Condition: good

About this title

Synopsis

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.

About the Author

Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.